Watermelon Theory

Thinking of watermelon, its vibrant layers and varied composition showcase diverse utilities, highlighting the significant differences in each layer's purpose and value.

The 'Watermelon Theory' exposes the gap between surface appearances and hidden truths in decision-making, challenging assumptions with contrasting realities.

Taking care of the camouflage will carve a clarity to progress.

Ideary

In-house ideation fuels growth and connects with new-generation customers, ensuring organizations thrive in changing times through innovative ideas.

Organizations sourcing ideas drive scalable and sustainable growth. Even small tweaks or innovative thoughts can lay a progressive foundation. Executing these ideas amplifies results, whether in products or services.

The idea is how it all begins

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In today's business landscape, achieving transformative growth demands a tailored, unique strategy that unleashes the latent potential of the business, propelling it to new heights.

The framework sets ambitious growth goals in customers, revenues, and markets, ensuring a consistent flow of value delivery through innovative methods.

Business is no longer business as usual.

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There's an abundance of apps, and businesses opting for app-only or cloud-only models are increasing. Having a mobile app is now a necessity rather than a luxury.

Apps are no longer limited to customer interfaces; they are now integral for internal use too. With a flood of apps daily, a unique strategy is needed to enhance their utility.

ARE you ready?

The next is the Neighbour

Marketing strategies focus on local presence, emphasizing accessibility, readiness, and seasonal flexibility. Neighborhood stores serve as the initial reach, making them key opportunities to capture the local market.

The rise of neighborhood and hyperlocal markets sees enterprises diversifying into smaller-format stores, from bakery to health services, reflecting a notable trend in retail strategies.

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